20 Best Short Advice from Social Media Marketing Experts

By Nick Churick


The shift from search to social isn’t just in progress: it’s already here

Can you imagine that top 8 social networks drove 31.24% of overall traffic to sites in December 2014?! Such stats are based on a report, published by Shareaholic at the beginning of this year.

No wonder that more and more people start to understand the vital importance of Social Media in developing their business online.

Remember that your potential clients and customers already use Social Media. If you want to reach them, you need to be where they are.

Also, keep in mind that if you still don’t use the full power of Social Media for your business, your competitors already do.

We reached out to 20 Social Media Marketing Experts, asking for their best tweet-sized advice on SMM, so that you can easily share it with your friends and followers on Twitter.

You might also want to check out our first expert roundup, which was dedicated to the topic of Blogging.

Jason Falls


Jason is a digital strategist and thinker of things, mainly Internet and marketing related. He worked with a number of large brands including Maker’s Mark, AT&T, Cafepress and Humana. He has co-authored two books and is a professional public speaker. Jason focuses on digital marketing with a specific niche expertise around social media and content marketing.

David Meerman Scott


David Meerman Scott is a Marketing and Sales Strategist, Advisor and Speaker. He is author or co-author of ten books – three are international bestsellers, including The New Rules of Marketing & PR and Newsjacking.

In 2015, Robert Stone announced that a documentary film entitled The Men Who Sold the Moon, based in part on Scott’s book Marketing the Moon, is in production.

Ann Handley


Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, is a Wall Street Journal bestseller.

Steven Farnsworth

The @Steveology Blog

With over 14 years as a senior marketing executive, Steve Farnsworth is a Demand Generation Content Marketing Strategist for the @Steveology Group, a content marketing agency serving high-tech B2B companies. Steve is A Forbes Top 50 Social Media Influencer. He specializes in Demand and Lead Generation, Social Media Marketing, Content Marketing, Digital Marketing, Marketing Automation, Branding, and Digital Influence.

Barry Feldman


Barry Feldman is the president of Feldman Creative. He’s a content marketing strategist, copywriter, creative director, speaker, author, and rock n’ roller.

With 25 years of experience Barry is bringing his clients’ online presence to the next level through copywriting, content marketing creation, and consulting. He writes and educates clients on online marketing on many sites across the web.

Tim Soulo


Tim is helping out bloggers and startups with their online marketing endeavors. A former pro DJ, Tim now has devoted his life to SEO, SMM, Copywriting, Usability Design, CRO.

Recently Tim has joined Ahrefs team to become their “marketing guy”.

Michael Stelzner

Social Media Examiner

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.

Mark Schaefer


Mark Schaefer is a college educator, marketing consultant, and author of five marketing books including The Content Code.

Mark is the founder and Executive Director of Schaefer Marketing Solutions –  a company to provide cutting-edge expertise to ignite your company’s business strategy — or create an entirely new one.

Ryan Stewart


Ryan is a professional marketer, designer, consultant, speaker, writer, and teacher.

Ryan founded Webris in 2012 with one goal: build an agency that drives revenue for clients. Ryan specializes in creating organic marketing strategies using search engine optimization, content creation, content promotion and performance analytics.

Martin Shervington


Martin is a speaker, consultant, author, professional coach, and marketing psychologist. He spent almost 20 years working as an executive coach, business consultant, and marketing psychologist

Martin’s top specialization in social media marketing is Google+.

He is the Chief Singularity Officer and Plus Your Business founder.

Brooke Ballard


Brooke Ballard is a Strategist. She runs her own marketing agency, she’s a university lecturer, instructor, as well as a prolific writer and podcaster. She says that maintaining and growing her diverse network is a product of her genuine curiosity about other people.

Brooke was recently named one of 70 rising social media stars by Mark Schaefer of {grow}, and one of 125 Best People to Follow on Twitter for Social Media Geeks

Ryan Deiss


Ryan is a loving husband, father and a founder of DigitalMarketer.com.

Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.

Susan Harrow


Susan Harrow is a media coach and publicity expert. For the past 25 years, Susan has been the brains & the heart behind Harrow Communications, a media coaching + marketing agency.

She’s also the author of the best-selling book, Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit and a regular contributor to the San Francisco Examiner, The Huffington Post and Psychology Today.

Ryan Hanley


Ryan helps brands and businesses find their audience, tell their story and win the battle for attention online. He loves helping people create content that grows their business.

Ryan made his way from the owner of insurance business to a successful content marketer. You might want to Check out his book .

Lindsay Tjepkema


Marketing Maven. Inbound Enthusiast. Content Queen. HubSpot Hacker. Overall get-it-done-er.

Lindsay has worked in a range of industries, from life science to talent management, economic development to software development, eProcurement and more. Now, she applies that expertise here at Blueprint Marketing, where she works primarily with small and mid-sized businesses looking to up the ante on their content marketing efforts.

Dorie Clark


Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business ReviewTIME, Entrepreneur, and the World Economic Forum blog.

Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

Daniel Decker


Daniel is a President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off).

At Higher Level Group, they work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). They help clients build their platform and expand their influence.

D Bnonn Tennant


Bnonn Tennant is a Copywriting Coach & Conversion Consultant at   Information Highwayman. He also writes for Smashing Magazine, Unbounce, Copyblogger, KISSmetrics, and Problogger.

Bnonn is the author of the straight-talking email micro-course, 5 Sales-Spiking Website Tweaks.

Anthony Iannarino


Anthony Iannarino is the Managing Director of B2B Sales Coach & Consultancy, a company where he works to help salespeople and sales organizations improve and reach their full potential.

Anthony teaches Personal Selling in the undergraduate program, and Persuasive Marketing and Social Media Marketing in the MBA program. Anthony is also the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service.

Adam Franklin


Adam Franklin is the co-author of the Amazon #1 bestseller Web Marketing That Works.

He is also the host of a top rating iTunes podcast, is an international social media speaker and the marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005.

Adam’s Bluewire Media blog is currently Australia’s #1 business blog and has been named in the top 20 blogs for the last 5 years.

I’m sure these short, but valuable advice will help you grow your online presence and thus develop your business. Don’t underestimate the importance of Social Media Marketing!

Please don’t forget to share our experts’ pieces you loved by just clicking them. It’s fun 🙂 . And of course, share the whole post. This will help us a lot.


The same as in our first roundup, tweetable quotes are still a courtesy of Authority Templates, provided by TweetDis WordPress Plugin.

Categories: Exprerts Advice, Tweetable quotes
  • Hey Tim!

    Found this on Triberr and can’t agree more. We are in the human business. Social media isn’t about the sales, retweets and stuffs. It is all about your followers — yes, real human-beings!

    Focus on them, then focus on whatever your strategy is. Not vice versa 🙂

    Great article man!

  • melindaseifert1

    Interesting stat; can you imagine that top 8 social networks drove 31.24% of overall
    traffic to sites in December 2014?! Such stats are based on a report,
    published by Shareaholic at the beginning of this year…

    During a 13-month period, Millward Brown Digital study observed 60,000 US consumers’ social community usage and their e-commerce activity and resulting e-commerce sales on Lithium communities and their social media communities. In addition, a survey of 4,000 US consumers evaluated the brand impact on users that engaged in Lithium communities, social media communities, or who had not engaged at all in any of the brand’s social communities. Here is the bottom line – Lithium communities drive 12x more traffic than all other social channels combined.

  • Brooke Ballard

    Thank you so much for including me, Nick! I’m in fabulous company and these are AWESOME SAUCE short and sweet pieces of advice. 🙂

    • Nick Churick

      Thank you for participating. Brooke!

      And yes, this is a really fabulous company we’ve gathered!