The shift from search to social isn’t just in progress: it’s already here
Can you imagine that top 8 social networks drove 31.24% of overall traffic to sites in December 2014?! Such stats are based on a report, published by Shareaholic at the beginning of this year.
No wonder that more and more people start to understand the vital importance of Social Media in developing their business online.
Remember that your potential clients and customers already use Social Media. If you want to reach them, you need to be where they are.
Also, keep in mind that if you still don’t use the full power of Social Media for your business, your competitors already do.
We reached out to 20 Social Media Marketing Experts, asking for their best tweet-sized advice on SMM, so that you can easily share it with your friends and followers on Twitter.
You might also want to check out our first expert roundup, which was dedicated to the topic of Blogging.
Jason is a digital strategist and thinker of things, mainly Internet and marketing related. He worked with a number of large brands including Maker’s Mark, AT&T, Cafepress and Humana. He has co-authored two books and is a professional public speaker. Jason focuses on digital marketing with a specific niche expertise around social media and content marketing.
Know your audience. Be useful to them. Listen to them. Invest in them. That always works in the long run Click to tweet
David Meerman Scott
David Meerman Scott is a Marketing and Sales Strategist, Advisor and Speaker. He is author or co-author of ten books – three are international bestsellers, including The New Rules of Marketing & PR and Newsjacking.
In 2015, Robert Stone announced that a documentary film entitled The Men Who Sold the Moon, based in part on Scott’s book Marketing the Moon, is in production.
Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content, is a Wall Street Journal bestseller.
With over 14 years as a senior marketing executive, Steve Farnsworth is a Demand Generation Content Marketing Strategist for the @Steveology Group, a content marketing agency serving high-tech B2B companies. Steve is A Forbes Top 50 Social Media Influencer. He specializes in Demand and Lead Generation, Social Media Marketing, Content Marketing, Digital Marketing, Marketing Automation, Branding, and Digital Influence.
Barry Feldman is the president of Feldman Creative. He’s a content marketing strategist, copywriter, creative director, speaker, author, and rock n’ roller.
With 25 years of experience Barry is bringing his clients’ online presence to the next level through copywriting, content marketing creation, and consulting. He writes and educates clients on online marketing on many sites across the web.
Be yourself and make friends. Social media rewards you when you treat it as a way to build relationships Click to tweet
Tim is helping out bloggers and startups with their online marketing endeavors. A former pro DJ, Tim now has devoted his life to SEO, SMM, Copywriting, Usability Design, CRO.
Recently Tim has joined Ahrefs team to become their “marketing guy”.
Think of what catches YOUR attention on Facebook and Twitter. Then adjust your SMM strategy according to that Click to tweet
Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.
For social media, look not to the sale but to the people. Share content, interact & provide value. Then the sales will come. Click to tweet
Mark is the founder and Executive Director of Schaefer Marketing Solutions – a company to provide cutting-edge expertise to ignite your company’s business strategy — or create an entirely new one.
The most human business will win. Look for ways to humanize your business at every opportunity Click to tweet
Ryan founded Webris in 2012 with one goal: build an agency that drives revenue for clients. Ryan specializes in creating organic marketing strategies using search engine optimization, content creation, content promotion and performance analytics.
In today`s world your brand needs a human voice. Social media is where you define it. Click to tweet
Martin is a speaker, consultant, author, professional coach, and marketing psychologist. He spent almost 20 years working as an executive coach, business consultant, and marketing psychologist
Martin’s top specialization in social media marketing is Google+.
He is the Chief Singularity Officer and Plus Your Business founder.
Look to build relationships through ‘making it about them’ – help to lift everyone up and in the process you will raise your own profile as someone who serves the wider community. Click to tweet
Brooke Ballard is a Strategist. She runs her own marketing agency, she’s a university lecturer, instructor, as well as a prolific writer and podcaster. She says that maintaining and growing her diverse network is a product of her genuine curiosity about other people.
Start with a strategy and be sure to tie your SMM goals to business outcomes. ROI depends on it! Click to tweet
Ryan is a loving husband, father and a founder of DigitalMarketer.com.
Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests. Ryan is also a highly sought after speaker and consultant whose work has impacted over 200,000 businesses in 68 different countries.
Susan Harrow is a media coach and publicity expert. For the past 25 years, Susan has been the brains & the heart behind Harrow Communications, a media coaching + marketing agency.
She’s also the author of the best-selling book, Sell Yourself Without Selling Your Soul®: A Woman’s Guide to Promoting Herself, Her Business, Her Product or Her Cause with Integrity & Spirit and a regular contributor to the San Francisco Examiner, The Huffington Post and Psychology Today.
Ryan helps brands and businesses find their audience, tell their story and win the battle for attention online. He loves helping people create content that grows their business.
Ryan made his way from the owner of insurance business to a successful content marketer. You might want to Check out his book Content Warfare.
Marketing Maven. Inbound Enthusiast. Content Queen. HubSpot Hacker. Overall get-it-done-er.
Lindsay has worked in a range of industries, from life science to talent management, economic development to software development, eProcurement and more. Now, she applies that expertise here at Blueprint Marketing, where she works primarily with small and mid-sized businesses looking to up the ante on their content marketing efforts.
Know your audience. Deliver them relevant, helpful info. Remember: it’s ALWAYS about THEM, not you Click to tweet
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog.
Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into Russian, Chinese, Arabic, French, Polish, and Thai. Her most recent book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.
Create 1 piece of content (eg a blog) and repurpose 10 dif ways – tweets, audio, short video, etc Click to tweet
At Higher Level Group, they work primarily with authors, professional speakers, and organizations who are doing good (churches and other orgs making a positive difference in the world). They help clients build their platform and expand their influence.
Be generous. Be consistent. Engage (Social is Two-Way Communication). #SocialMarketing Click to tweet
D Bnonn Tennant
Bnonn Tennant is a Copywriting Coach & Conversion Consultant at Information Highwayman. He also writes for Smashing Magazine, Unbounce, Copyblogger, KISSmetrics, and Problogger.
Bnonn is the author of the straight-talking email micro-course, 5 Sales-Spiking Website Tweaks.
Avoid social media until you’ve mastered email marketing. Effort/results: social 80/20; email 20/80 Click to tweet
Anthony Iannarino is the Managing Director of B2B Sales Coach & Consultancy, a company where he works to help salespeople and sales organizations improve and reach their full potential.
Anthony teaches Personal Selling in the undergraduate program, and Persuasive Marketing and Social Media Marketing in the MBA program. Anthony is also the President and Chief Sales officer for SOLUTIONS Staffing, a best-in-class regional staffing service.
Adam Franklin is the co-author of the Amazon #1 bestseller Web Marketing That Works.
He is also the host of a top rating iTunes podcast, is an international social media speaker and the marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005.
Adam’s Bluewire Media blog is currently Australia’s #1 business blog and has been named in the top 20 blogs for the last 5 years.
Every potential customer is on social media, the key is to be human, generous and connect with them Click to tweet
I’m sure these short, but valuable advice will help you grow your online presence and thus develop your business. Don’t underestimate the importance of Social Media Marketing!
Please don’t forget to share our experts’ pieces you loved by just clicking them. It’s fun 🙂 . And of course, share the whole post. This will help us a lot.